During the last few days have had very interesting and awaited news on Apple: dates on a keynote of Apple Watch are already shuffled, have released details on what may be the Beats music streaming service, and we already have more official photos on OS x. But at the same time There are also some strange rumors.
Is not something that Apple is completely new, but unusual: several sources suggest that in Cupertino would be doing your own search engine, In addition to working in a social network around that Beats having to change iTunes top to bottom. We all know how went it to Apple in its latest attempt to network with Ping, and therefore these new data make it a brow lift.
The rumor of the search engine is not assumption of analysts: the same Apple has posted a job offer where is looking for an engineer who is responsible for a project called ‘Apple Search’. And described as a “platform for searches that will cover hundreds of millions of people”. Therefore, should take it seriously.
The question is: what does get Apple with this search engine and these networks? Because it is one thing to make a search engine with the simple aim of having it and thus not having to rely on competition by placing it as default, and something very different is to do it for trying to unseat this competition. You all know what rival we are talking about: Google.
Wanting to fight now against Google is as if someone wanted to oust Coca-Cola with a new drink
And doing that is almost impossible, it is as if someone now launched a carbonated drink to try to unseat Coke. Google handles searches in an almost insulting manner, creating a business with advertising that depend on millions of web pages. And let’s be frank: Apple is not the best with its iAd advertising program. He is a rookie in a war where there are absolute champions.
The same can be said of social networks. Means that Apple wants to add social functions in his Beats (though I have disabled everything I could on Spotify, don’t want to bother anyone with music I hear), but did the same in Ping and practically no one climbed on the bandwagon. And at the same time, if the Cupertino is happens to expand that network to more services from iCloud, return to the same competition: we already have to a Facebook which has raised a real Empire, with all digital media trying to optimize so the 1,300 millions of users click on your content.
An umpteenth attempt where Apple has failed more: services and social networks
Apple has no experience therein. Zero. It is, said fast and wrong, get into a perhaps unnecessary berenjenal which can leave very touched. And more seeing how, iAd fails to materialize despite its expansion and how the simple task of improving the services of iCloud generates internal wars between Apple development teams. Tim Cook may have had the idea to start seriously with the business of social networks and search engines, but here no vale excuse “get the latest but do it well”. Who has done well already is something Google, Facebook.
The advantage of Apple is right now has money, lots of money. Aberrant amounts of money. And I have no doubt with that company executives already have clear which reached with all of these new initiatives. The only thing I hope is to not repeat it’s always bite Apple services: present have already done all that, argue that theirs is much better and end up getting the leg.
Do you know where get you, Apple? Sure that this search engine you plan worth? You monetizarás traffic data as Google has done or pull by the privacy argument? Will it be that on the social functions of Beats? Look at DuckDuckGo and its few users. Look at failed as Diaspora or it networks. You should go with feet of lead.
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