The Universal encyclopedia gives as its definition “is dedicated to users, different and independent, both networks telephone line is connected to Internet. An isp offers users a service through which they can access the Internet. Initially, this access was done mainly through personal computers equipped with modems, and using the copper lines used by the telephone as a means of transmission. This allows to exploit the structure of communications established by telephone companies. However, the development of technology has enabled Internet access can be made from a wide range of devices. Mobile phones, PDAs, and laptops, have revolutionized the access to Internet with the use of wireless technologies (GSM, WAP, GPRS, Wifi, etc. refer to Abbreviationfinder for all acronyms) data transmission. The [Internet service providers) have had, therefore, to adapt to the mobile needs of contemporary life, and take on the technological challenge posed by this. But in addition to telephone and wireless connections, also offer Internet access through lines of television cable and the new digital terrestrial television (DTT) broadcasts, although one of the really notable (despite being still in testing phase) advances is the connection using the networks of distribution of electricity companies (PLC) “.”
This company that provides Internet access service is done in Exchange for a monthly fee that must pay user and many times, it offers you, besides the connection, additional services such as web browsers, spaces to create an own website, email, among other accounts.
“He has decided to change isp because with the one it has greatly increased the fee and does not have many megabytes to offer.” Here, applies to the server change.
“In principle, it was not very convinced to hire an isp through digital terrestrial television, but to see it working in it from a friend, he decided to hire him.” Refers in this case to the supply of servers through the DTT.
“In the electric cooperative of the people they are already making the first tests to provide isp service to its users”. In this example, used with the sense of the distribution networks for the Internet that are implementing electricity companies (PLC).
First of all we need to know the tools that we need to carry out our desire for visibility and sell through networks.
Important to have one minimal knowledge of digital marketing or online marketing. We understand that it is the application of marketing strategies carried out in digital media. Somehow we are using the techniques of the world offline are imitated and translated into a new world, the online world. We know that in this digital world, there are new tools such as immediacy, new networks are emerging every day, as well as the possibility to carry out real for each of the strategies employed measurements.
Surely you’ve heard or read any of these phrases: “If you’re not online, you do not exist”, “If your business is not online, you’re invisible”
Very true!; !! Almost all we use the internet today, not only as a means to search for information, but as a community, where we can meet and foster relationships constantly, as well as get a feedback with users from different parts of the world. Are the users who comment and share their experiences, opinions, scores and which can make our business or company stand out and have greater visibility while we can carry out the desired sales online.
Therefore a good digital strategy should include all the main spaces, where the target (target audience that we) interact, seeking to influence opinions and which has ability to influence, to improve the results of search engines, as well as analyzing the information that these media provide to optimize the performance of the actions taken. This would lead us to what is known as marketing plans
We would better understand what is a Marketing Digital plan and how to plan so that it can carry out successfully; developing a document where we have defined all of the objectives, as well as strategic planning and Marketing actions to develop to meet them.
Analysis of the situation
The first information that should be included in a digital marketing plan will be the study of the current situation. We will study the environment by performing an internal and external analysis, on the sector in which we operate and in which fits the product or service. We will have into account demographic, economic, technological, political or socio-cultural factors , which are of vital importance. Likewise we will analyze the competition direct.
Know what your online presence, knowledge in online platforms you have or no presence, and know what historic has such a presence online brand, is of utmost importance. Pay particular attention to research, contemplate the Tools used to maintain your presence online, as well as strategy and tactics have been conducted. With these data we can follow a line of communication, which does not differ much from the established so far.
With full knowledge of what the customer wants, information of the brand and the target audience where we are heading, we will begin with research to the detail of the online presence, both the brand and the competition. There are online tools that are free and also paid, to carry out this research and know the status of the brand, as well as competing companies. We will evaluate data analytic, visits daily and monthly, direct, organic and traffic payment, rate of rebound, number of backlinks, indexed pages, number of fans and followers, level of engagement, etc. are some of the metrics that we handle at the time of analyze the brand and competition essentially.
Definition of objectives
With all previous data, is time of
start to design the digital marketing plan. We will first analyse the objectives of business; they are purely economic, and can be measured in the short term: viability of the business, billing, improve the market share, grow in contrast to the competition.
We will continue with the marketing objectives, they are what make that business objectives are met. Improve traffic to the website through SEO or SEM, or get to attract subscribers, fan, followers, contacts, among others. Important to follow the basic rules for the achievement of objectives, the SMART criteria (specific, measurable, attainable, realistic, and temporarily limited).
Define the strategy and tactics
At this point we will define strategies and tactics raised for the achievement of the set objectives. The strategy made up a set of actions applied with the aim of developing the objectives marked. An example of strategy is for example develop an Inbound Marketing or link building campaign
Tactics, They are without any doubt which leads to more work. It has much to do with the way and the method of doing things. Boost blog with new content every day or every week, spread it on social networks, etc.
According to our budget can implement into the strategies and tactics have a greater reputation online, using ads in major online news media in our sector, hiring the elaboration of sponsored post agencies on the subject of our blogs brand, make an event, create a campaign in Google Adwords, etc.
Once completed the Digital Marketing Plan, is the time to pass the proposed final, that is you will be returned to the client for approval. Important to have much creativity for all collected information can be shown in the best way (graphic, audiovisual, Power Point); This helps the client to see better our proposal and is convinced of what is being proposed for final approval.
Implementation of the marketing plan
If we have reached this point congratulations!.!! Customer has approved our proposal with the Digital Marketing Plan, and when we prepare the stage online where we will carry out and develop tactics following the marked strategies.
Each of the actions should be measured through different KPIs to know if we have obtained the expected ROI. Measure the effectiveness of the actions and strategies put in place will help us to correct what does not work to achieve set goals.
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