Last week we covered in Applesfera presenting the latest quarterly results from Apple. We address this issue from multiple points of view, as the disappearance of the iPod from the results and the keys to the success of the iPhone. We also saw how could the iPad could regain its prominence.
Either parallel or directly, one of the most recurrent aspects was the incredible success of sales which had been the iPhone. Miguel López summarized it with this graphic the night of the Conference with shareholders:
This is Visual sell 74.5 million iPhones in a single quarter. Almost 51.200 million dollars. A growth in turnover of 57.5% year-to-year only on the iPhone. The overall result is the biggest quarter of the corporate history of the world: 74,600 billion dollars in revenue with a net profit of 18,000 million.
The rest of indicators They also blow in favor of the address where browse Apple:
- Growth in the average price of sale of the iPhone in $50 every year.
- All the turnover of 29.5% year-to-year growth.
- All regions of the world in which it operates Apple have grown at a double-digit pace.
- Every year especially important growth in America with 52% and China with an 82.5%.
- An improvement of gross margin of two points to 39.9% and the net of 1.5 points to 24.2%.
- Investment in r & d continues to grow, up to 42.5% year-to-year and accelerating its pace.
Of course, there is a negative point in these figures. This is the iPad and the accumulation of four quarters followed by falls in sales. But if we look at the absolute numbers, the iPad continues with sales of nearly 9,000 million dollars. An enviable number for any manufacturer.
Apple returns to be wrong
Despite these good figures, already the first voices saying have risen that the iPhone is a risk for Apple. A risk that 69% of the company’s revenues are dependent on a single product. Something that everyone have thought at some point and whose reasoning is very tempting.
If something happen to the iPhone, Apple would be finished. This time for real good. All this argument reminds me of much debate that we saw almost a year about the mistake called Apple. This time Wall Street is on the side of the Apple bite.
Last week, Neil Cybart was fixed in an article published in the New York Times by Toni Sacconaghi which stated the following:
[In reference to the smartphone and iPhone] It will always be the risk of a paradigm shift. Who knows what could be that, but Apple lives and dies with the iPhone. It is a great franchise until it ceases to be so.
As stated Cybart, the reasoning implicit in this argument is that Apple has reached where it is by sheer luck. A couple of technological improvements here, a multi-touch OS there, some developers support mixed with a good luck Bowl.
First Steve Jobs and Tim Cook would be after living on incomes generated by that stroke of luck. That argument is true or is one of many doomsday theories that revolve around Apple?
The myth of the “everything is invented”
Live one of the most innovative in the history times. Despite this, it was not uncommon to hear someone say that’s “everything is invented, what will they do better than this?”. The argument that behind that Apple is running a great risk with the iPhone is the same: how to do better the coming year if you’re all done?
It is true that this is a question that would have us all at one time or another throughout every launch of a new generation of iPhone. And, however, Apple has always found a way to draw the attention of the market, selling more units than the previous year.
Sometimes they are like a better camera or a chip incremental improvements faster. Other years are much more significant improvements as the incorporation of a fingerprint sensor that competition has failed to match. The mistake of thinking the argument is”all invented” is to think about which can only improve based on technical specifications.
You can always improve the user experience
It is obvious that each increase in the technical characteristics will not be as powerful or as groundbreaking as the previous. Ultimately, these improvements end up being irrelevant to the user. But what makes Apple is improve the user experience, not improve technology because Yes. One never has enough user experience, you can always do something better or differently.
If we think of a good restaurant, a good car, an excellent hotel or a trip of a lifetime, all have in common that experience out of the ordinary. ES something that cannot be measured in a table of specifications nor is something that everyone values the same way. But that is what makes Apple.
Execution, execution, execution
Developers, developers, developers- Steve Ballmer, former CEO of Microsoft.
In the same way that Ballmer made the developers their battle cry, Tim Cook has made the execution of your company in a true mantra. In a company, the ideas don’t matter nothing if they are not accompanied by the way to carry out.
It was not a question of luck. He has been responsible for the execution, that way of align all the resources of a company with a vision You must be in the future. And carry it out. Technology enthusiasts often forget this so boring aspect of the companies we follow more closely.
However, that performance is just as important that the vision of a company. In the words of Tim Cook:
We believe in the need to control and ownership of the major technologies that lies behind the products we make, and participate only in those markets where we can make a significant contribution.
But from our position to see that Apple is static and its innovation seems to not move forward, There is more to pay attention to the news over the past year:
- Touch ID and its integration with Apple Pay, a mobile payments system much more advanced than any competitor.
- HealhKit, the app’s agreements with dozens of U.S. hospitals and health.
- HomeKit and compatible devices exploding the CES past.
- CarPlay as the way to connect the iPhone to the car.
- Apple Watch depends directly on the iPhone, at least in its initial conception.
All these innovations were presented just a few months. All of them are in greater or lesser degree with the iPhone. Apple is investing r & d in make it more attractive for the market, not specifications but through improving the user experience.
The traditional computer has more than 35 years and continues to speak. The modern smartphone has just spent eight years between us. The real risk of Apple is not a paradigm shift that move to the iPhone, is to improve the user experience regardless of the device that holds it.
Apple has reached a level so great success which depends only on its own. For good and bad. The Cupertino company has made mistakes in the past (Ping, MobileMe, or Pippin), but overshadow its successes to failures. For this reason, I believe that it is time to stop doubting Apple.
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