The EU Called up Google and Apple to the Meeting on “Buy in Apps”

The European Commission will have put an end to misleading signage for apps, and therefore called techgiganterne to the meeting.

At the beginning of the year we told here on the mobile site that Apple must repay at least 180 million dollars, as a result of the unfortunate “buy in apps”, which children have made on their iOS devices. Apple had already promised the unfortunate users money back, and that’s why negotiations with the U.S. Federal Trade Commission as unnecessary.

The European Commission has reportedly fed up with complaints from the misleading skiltninger in app stores, and therefore called techgiganter to meeting on a solution, which took place on 27 and 28 February. It writes the Commission in a press release. 

In the press release pointed out that the “app economy” is in rapid development, since that employs 1 million people worldwide. But according to analyst-Distimo, so platform app comes 80% of the revenue from apps through the so-called “buy in apps”.

The European Commission says also that over half of the European-available games, are the sign as being “Free”, although they most often includes the possibility of “buying in apps”.

4 important questions which require answers

“Europe’s app industry has enormous potential, both for jobs and growth, and to improve our daily lives through innovative technology. For that sector can live up to its potential consumers they must have confidence in new products. Misleading of consumers is clearly a wrong business model and also goes against the spirit of EU rules on consumer protection. The European Commission will expect very concrete answers from the app-industry of the concerns expressed by citizens and national consumer organisations have “says Viviane Reding, the EU’s Commissioner for judicial affairs.

The four main issues, which were discussed at the meetings were:

-Games that are advertised as “free”, should not mislead consumers about the true costs

Games should not contain direct encouragement to children to buy products in a game or to persuade an adult to purchase items for them;

-Consumers should be sufficiently informed about the terms of payment and purchase must not be charged through the default settings without the consumer’s express consent;

-Operators must provide an e-mail address so consumers can contact them in case of questions or complaints.

What is the alternative?

Of course there are apps that take unfair and recurring amounts in the popular children’s game, and I think that of course is not acceptable. We await the yet, to get answers on whether Google and Apple have changes on the way to their app stores as a result of the meeting, but personally I find it hard to see how the modified skiltninger in the end must benefit the consumer.

For when an app parted in the App Store as being “Free”, so that gives it opportunity to test the app with basic functionality, before settling at cash 1.

In addition, so there are many parents who tend to blame it on the big techgiganter, for their own lack of responsibility when it comes to children’s consumption of these smartphones and tablets. The fact is that both Google Play and App Store allows you to save code in a period, but this is, after all, meant to be a user-friendly feature, so that we do not need to enter the code every time.

If the solution is not satisfactory for the consumer, so you can easily ensure that required code at every single purchase, which our site has demonstrated in this Tip: Show that it is you who decides over the economy!

What do you mean readers? Do apps not parted as “Free” if they offer “buy in apps”?